Advice






       New media can be used to make numerous improvements especially in a school environment. One suggestion I would make would be to use Instagram's features such as posting stories or Instagram TV to inform other students about events/workshops/entertainment that are upcoming on campus. Many of us are constantly on platforms such as Instagram which would make spreading news and announcements this way more efficient. Baruch College can have their own public Instagram page that everyone is allowed to follow making important information easily accessible for students. Tagging other students on Baruch College's posts and stories helps inform others as well in case some students don't have time to view their newsfeed. This is a great way for students to not miss great important opportunities that can help their social life and career paths. Tagging a person on Instagram or Facebook alerts a user's phone with a notification that they will most likely be bound to check, therefore, it is a great way to grab their attention when they happen to have a minute to spare. Another suggestion I would make if I was hired by Baruch College to improve the school using new media, would be to create campaigns on Instagram or Facebook to engage others. Clubs can post interesting contests that include incentives such as prizes for whoever is the winner of the contest. Contest guidelines can consist of having to follow Baruch College on Instagram, tagging 3 friends on a Baruch College post, and sharing a Baruch College event on your story. This way, news about the college can be widely spread and students are also involved in interesting contests and games all revolved around our great school. Prizes can include Baruch wear such as t-shirts, sweatshirts, sweatpants, Baruch agendas, etc. I would try to incorporate spreading Baruch awareness through new media channels that engage students while allowing them to have fun with it as well. New Media is a great way to promote Baruch because even the incentives such as Baruch clothing act like a walking billboard which can attract other students to join. New media can play a role in other aspects of Baruch as well, but these are just a few examples of some of the suggestions I would make to improve the school in order to engage more students on and off campus.

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